Granite Direct partnered with Molo to lift visibility, increase qualified enquiries, and drive measurable revenue growth through SEO, paid media, and conversion-rate optimisation. The work produced substantial gains in organic traffic, lead quality, and overall revenue.
Granite Direct needed a stronger digital presence in an increasingly competitive market. The existing website and marketing setup weren't generating qualified leads consistently, and limited visibility across commercial search was capping growth potential.
Rebuilt the priority landing pages around conversion-first UX principles.
Improved on-page SEO structure, technical foundations, and local search targeting.
Developed a content and service-page strategy focused on commercial search intent.
Restructured paid campaigns to lift ROAS and cut wasted spend.
Refined enquiry funnels and CTA placement to compound conversion gains across both organic and paid traffic.
Every metric below is taken from analytics we share live with the client — not from internal estimates.
Revenue attributed to the website, organic, and paid.
Revenue compounded month-on-month as organic visibility built and paid campaigns moved off broad-match. The final three months ran ~2.9× the pre-engagement baseline.
Based on live analytics shared with the client.
Sessions from google / organic.
Organic compounded once the technical rebuild shipped at month 2. The line is the result of new schema, IA changes, and 24 content briefs published across category and product pages.
Based on live analytics shared with the client.
Revenue per £1 spent on Google Ads + PMax.
ROAS lifted as we moved spend off broad-match into category-specific PMax assets and rebuilt conversion tracking. The last two months ran a margin-positive scale.
Based on live analytics shared with the client.
Pre-engagement
£84
Month 9
£27
Average qualified lead cost across the paid programme.
Based on live analytics shared with the client.
Increase in revenue
Organic traffic growth
Return on ad spend
We focused on commercial search intent rather than chasing vanity traffic. Every keyword target had to defend itself on margin.
Acquisition and conversion improved together. Lifting rankings without lifting CR would have left most of the upside on the table.
SEO, PPC, and UX were treated as one growth system instead of three isolated channels — each one's lift compounded the others.
“Molo completely changed our online visibility. Their SEO and PPC work consistently brings in high-quality leads, and revenue is up 188% since working together. We’re now winning the kind of jobs we used to miss out on.”
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
