Search Engine Optimisation.

FAQ

Common questions.

Don’t see your question? Email info@molo.agency and we’ll come back within one working day.

How long does SEO take to work?

Expect movement within weeks on pages that already carry authority, and three to six months for new content targeting competitive commercial terms. Compounding growth, the point where organic becomes a dependable share of enquiries, typically shows between months six and twelve. Markets with entrenched national competitors take longer. Any agency promising first-page rankings in 30 days is describing terms nobody searches.

How much does SEO cost per month?

Credible UK SEO retainers generally sit between £1,500 and £6,000 per month, with competitive national, ecommerce and multi-market programmes running higher. The variables are how much technical debt the site carries, how much content is needed, and how strong the incumbents' authority is. Below roughly £1,500 a month there is rarely enough time in the budget to do more than publish. We quote a fixed monthly scope after an audit.

What is an SEO audit and what does it include?

An SEO audit is a diagnostic review of why a site is or is not ranking. Ours covers technical health, crawl, indexation, site speed, Core Web Vitals, redirects and schema; on-page setup, titles, headings, internal linking, content depth and intent match; and competitor visibility, meaning who currently ranks for your commercial terms and the realistic gap to close. You receive a prioritised action list split into 30-day fixes and a 90-day roadmap.

Do you offer a free SEO audit or consultation in London?

Yes. We provide a free written SEO audit for businesses considering search as a channel: a real review by a specialist covering your technical setup, on-page work and competitor position, not an automated PDF from a scanning tool. It is the fastest way to establish whether you have a technical problem, a content problem or an authority problem before committing to a retainer. Request it from our free SEO audit page.

Can you guarantee first-page rankings?

No, and neither can anyone else. Nobody outside Google controls the ranking algorithm, and an agency guaranteeing a position is either targeting phrases with no competition or relying on tactics that put your site at risk. What we commit to is the process: a prioritised roadmap, work shipped on schedule, transparent reporting, and honest attribution of what moved and what did not.

Do I need SEO if I get most of my work from referrals?

Referrals and search do different jobs. A referral arrives already trusting you; search reaches people who have the problem but have never heard your name. Most referral-led businesses are also being searched for by name, and what a prospect finds shapes whether the referral converts. SEO is worth it if you want growth that is not capped by the size of your network, or a buffer for when a major referral source goes quiet.

How do you measure SEO when the sale happens offline?

We instrument the enquiry rather than the sale, then reconcile with your sales team. Forms and calls carry their source, enquiry quality is scored at the point of capture, and search data is joined to whatever holds the outcome: a CRM, a quoting system, or the sales manager's own record. Where closed revenue by source can be shared, we work backwards from it. Where it cannot, we agree the closest honest proxy up front instead of reporting sessions.

Can you do SEO for a multilingual or international website?

Yes. Multilingual and international SEO is structural before it is linguistic: correct hreflang, a sensible domain or subfolder strategy, and content researched market by market rather than translated, because buyers in different countries rarely search using equivalent phrasing. Authority also has to be built per market. We ran SEO for House of Signs, a signage manufacturer expanding into the US, producing 392% organic lead growth and a 210% increase in revenue.

Should I invest in SEO or Google Ads first?

Paid search if you need pipeline this quarter; SEO if you have runway and want to stop renting your traffic. Most businesses should run both: paid gives fast feedback on which terms genuinely convert, and those learnings direct the SEO roadmap so you are not guessing for six months. For Granite Direct we run SEO, PPC and CRO together, which produced a 188% increase in revenue and 5.3x return on ad spend.

Do I need GEO as well as SEO?

Increasingly, though they are not separate programmes. A growing share of searches now resolve inside an AI-generated answer rather than a list of links, and the signals those systems use, clear structure, entity consistency, genuine authority, genuinely useful content, are largely the ones good SEO already builds. We run them as one system. No one can promise placement in an AI answer, but the foundations are shared, so the work is rarely wasted either way.