Generative Engine Optimisation.
Traditional SEO helps your business rank in search results. Generative Engine Optimisation helps your brand become more visible in AI-generated answers, recommendations and search experiences across Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity.
Built for businesses that want to stay visible as search behaviour changes.
- Discipline
- GEO / AEO / AI Search
- Studio
- London
- Engagements
- Project · Retainer
- Works with
- Your SEO
Built to keep you visible as search behaviour shifts to AI.
Generative Engine Optimisation is the practice of improving how clearly search engines, AI assistants and answer engines understand, trust and reference your brand. It brings together SEO, structured data, entity optimisation, content strategy, digital PR, authority building and technical foundations into one approach built for how people now find information.
Answer Engine Optimisation (AEO) is part of the same picture. It focuses on structuring content so answers are clear, useful and easy for search engines and AI systems to interpret — the building blocks these tools draw on when they generate a response.
Search behaviour is changing. People increasingly ask ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews for recommendations rather than scrolling a page of links. Businesses that build authority and clarity now may improve their visibility, and the likelihood of being discovered and referenced, as AI search becomes more common.
Customers are starting to ask, not just search.
Search no longer happens only in a list of blue links. People increasingly put their question to an AI assistant and act on the answer. Building authority and clarity now is designed to increase the likelihood of being discovered and referenced as that shift continues.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Google AI Overviews
- Copilot
- Voice assistants
- Answer engines
Three lenses on the same goal — being found.
SEO
Helps pages rank in traditional organic search.
Keywords, technical SEO, content and backlinks.
Rankings, traffic, leads and conversions.
AEO
Helps content answer specific questions clearly.
Answer structure, FAQs, snippets and search intent.
Featured snippets, answer visibility and engagement.
GEO
Helps brands become more visible in AI-generated answers.
Entities, authority, citations, structured content and AI retrievability.
AI visibility, brand mentions, citations, referral traffic and assisted conversions.
The signals that build AI visibility.
GEO isn’t a single switch. It’s a connected set of improvements that help search engines and AI systems understand, trust and reference your brand.
Entity optimisation
Defining your brand, people and services as clear entities machines can recognise and connect.
Structured data
Schema markup that tells search engines and AI systems exactly what each page means.
AI-search-friendly content
Clear, well-structured content written to be quoted and summarised — not just ranked.
Technical SEO foundations
Fast, crawlable, well-architected pages — the baseline every visibility gain builds on.
Topical authority
Genuine depth across the topics you want to be known for, so you read as a credible source.
Digital PR & brand mentions
Earned coverage and references that build the third-party trust AI systems weigh.
Knowledge Graph signals
Consistent, connected information that helps engines build an accurate picture of your brand.
Local SEO & business profiles
Accurate, consistent profiles and local signals so you're described correctly everywhere.
Reviews & reputation
Strong, genuine reviews that reinforce trust for customers and algorithms alike.
Internal linking
A clear site structure that helps engines understand relationships and importance.
Content clusters
Connected content that covers a topic thoroughly and signals real expertise.
Conversion-focused landing pages
Visibility only pays off if the page converts — so we design for the enquiry, not just the click.
The platforms we build visibility across.
We optimise for the signals these systems rely on. We don’t claim control over their outputs — no one can — but we strengthen the foundations that make a brand easier to surface.
Google AI Overviews
AI summaries appearing directly above traditional search results.
ChatGPT
OpenAI's assistant, increasingly used to research and shortlist suppliers.
Gemini
Google's assistant, integrated across Search and Workspace.
Claude
Anthropic's assistant, used for research, comparison and recommendations.
Perplexity
An answer engine that cites its sources as it responds.
Copilot
Microsoft's assistant across Windows, Edge and Bing.
A clear path from audit to visibility.
GEO runs alongside your SEO as one connected programme — the same foundations, extended toward AI search, measured against commercial outcomes.
AI visibility audit
We review how your brand currently appears across search and AI answer environments, and where the gaps are.
Entity & authority mapping
We map your brand, services, people, locations, case studies and key topics so machines can understand who you are.
Technical & structured data
We improve schema, metadata, content structure and crawlability so your content is easy to interpret and retrieve.
Content & answer optimisation
We create and refine pages designed to answer commercial questions clearly and usefully.
Authority & citation building
We strengthen third-party signals, mentions, backlinks and trust markers that AI systems weigh.
Testing & reporting
We track visibility across search and AI tools, referral traffic, impressions, rankings and enquiries.
Built for businesses being researched online.
If your customers are searching, comparing and asking AI tools for recommendations, GEO should become part of your visibility strategy.
- B2B service companies
- SaaS companies
- Ecommerce brands
- Local service businesses
- Professional services
- Home improvement companies
- Agencies & consultants
- Businesses already investing in SEO
- GEO audit
- AI visibility review
- Technical SEO review
- Structured data improvements
- Content roadmap
- Answer-focused page recommendations
- Entity optimisation plan
- Local visibility recommendations
- Reporting framework
- SEO / GEO integration strategy
An emerging discipline, built on proven principles.
While GEO is an emerging discipline, the foundations are built on the same principles that have driven measurable search and growth outcomes for our clients: technical clarity, authority, useful content, strong conversion paths and measurable reporting.
Real businesses. Real results.
Every project we ship is measured against commercial outcomes, not vanity metrics. These are three of the brands we’ve helped scale this year.
Common questions.
Don’t see your question? Email info@molo.agency — we’ll come back within one working day.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the process of improving how clearly search engines, AI assistants and answer engines understand, trust and reference your brand. It combines SEO, structured data, entity optimisation, authority building and answer-focused content so your business is more likely to be surfaced in AI-generated results.
How is GEO different from SEO?
Traditional SEO is focused on ranking pages in conventional organic search. GEO extends those foundations toward AI search — helping your brand become more visible in AI-generated answers across tools like Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity. In practice the two work together rather than competing.
What is AEO?
Answer Engine Optimisation (AEO) focuses on structuring content so answers are clear, useful and easy for search engines and AI systems to interpret — FAQs, concise definitions, well-formed headings and structured data. It is one of the disciplines that feeds into GEO.
Can you guarantee my business appears in ChatGPT?
No agency can guarantee placement in AI-generated answers — and you should be cautious of any that claims to. Our work improves the signals AI systems and search engines use to understand, trust and reference your brand, which is designed to increase the likelihood of being discovered and referenced.
Does GEO replace SEO?
No. GEO builds on SEO. Strong technical foundations, useful content and genuine authority benefit both traditional rankings and AI visibility, so we run them as one connected programme rather than two separate efforts.
How long does GEO take?
Like SEO, GEO is a compounding discipline rather than a quick switch. Technical and structured-data improvements can land quickly, while authority, content and citation signals build over months. We report on progress throughout.
Is GEO useful for local businesses?
Yes. Clear business information, consistent profiles, strong reviews and structured local signals all help AI tools and search engines describe and recommend local businesses accurately.
Can GEO help with Google AI Overviews?
It is designed to. Google AI Overviews draw on the same authority, clarity and structured-content signals GEO strengthens. We optimise for the underlying signals rather than claiming control over any specific output.
What platforms does GEO apply to?
We consider how your brand appears across Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Copilot, alongside traditional organic search. The principles apply broadly as new AI search experiences emerge.
How do you measure GEO performance?
We track a blend of signals: visibility and mentions across search and AI tools, brand citations, referral traffic, impressions, rankings, and ultimately enquiries and assisted conversions. The emphasis is on commercial outcomes, not vanity metrics.
Prepare your business for the next era of search.
If your customers are using Google, ChatGPT, Gemini, Claude or Perplexity to research suppliers, compare options and make decisions, your visibility strategy needs to evolve.