Glass Openings partnered with Molo to design and engineer a highly advanced 3D product configurator covering more than 120 products. The platform was built to make complex customisation intuitive, responsive, and conversion-focused through real-time visual configuration.
The project carried an exceptional level of technical and UX complexity. Each configurable product needed to support over 70 materials, dozens of add-ons, more than 30 glass variations, and real-time dimensional controls for width, height, mullions, transoms, and additional structural options. The challenge wasn't just building the configurator — it was designing an experience that kept this complexity intuitive and conversion-focused across desktop and mobile.
Modelled over 120 highly detailed 3D products optimised for real-time browser rendering.
Engineered a custom 3D configurator capable of handling complex product logic and live visual updates without latency.
Built dynamic configuration systems for dimensions, glazing, colours, materials, hardware, and structural options.
Developed responsive interaction systems to maintain performance across desktop and mobile devices.
Structured the UX around reducing friction during complex product customisation, with progressive disclosure of advanced controls.
Optimised loading, rendering, and interaction performance despite the volume of visual assets.
Designed the configurator to scale gracefully as new product families and options are added over time.
Every metric below is taken from analytics we share live with the client — not from internal estimates.
Pre-configurator
1.4%
Post-configurator
2.4%
Conversion rate measured site-wide once the configurator went live and the buying journey ran through real-time visual feedback rather than static product copy.
Based on live analytics shared with the client.
Forms that passed the post-submission sales review.
Pre-configurator
84
Post-configurator
119
Qualified enquiry volume climbed as the configurator filtered tyre-kickers up-front, sending only confidence-built buyers through to the form.
Based on live analytics shared with the client.
Share of mobile visitors who reached the configurator.
Pre-configurator
31%
Post-configurator
43%
Mobile users now interact with the same real-time 3D experience as desktop — engagement caught up rather than collapsing under touch input.
Based on live analytics shared with the client.
Unique configurator sessions per month after launch.
Configurator sessions grew steadily as visitors found the tool through both the site and direct referral. Each session represents a customer building a product in 3D before enquiring.
Based on live analytics shared with the client.
Increase in conversion rate
Increase in qualified enquiries
Improvement in mobile engagement
We treated the configurator as a software product, not an ecommerce feature. That changed every architectural decision downstream.
The experience balanced technical depth with usability — the complexity stayed in the engine, not on the user.
Real-time visual feedback transformed customer confidence during configuration and enquiry, replacing imagination with proof.
“Molo turned our site from a beautiful brochure into a real engine for the business. Enquiries arrive better qualified and far more often.”
Tell us about your business, your ambition, and your timing. We’ll come back within one working day with the right shape of partnership for what you’re trying to build.
