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CaseLumina

Designing the AI-powered growth platform behind Lumina

Lumina was designed as a modern AI-powered reporting platform built to help agencies and businesses centralise performance data, automate reporting workflows, and surface actionable insights through intelligent dashboard systems.

Client
Lumina
Industry
SaaS & AI Reporting
Services
Product Strategy · SaaS UX · Web Design · Branding
Timeframe
Ongoing product development
Lumina — Designing the AI-powered growth platform behind Lumina
SaaS · AI Reporting
The challenge

Most reporting platforms are fragmented, visually outdated, and difficult to customise. Lumina needed to simplify multi-channel reporting, automate repetitive workflows, and create a scalable product experience capable of supporting agencies managing large volumes of performance data.

Our approach

A focused plan, executed in-house.

  1. 01

    Designed a scalable SaaS product architecture focused on usability and speed.

  2. 02

    Built modular dashboard systems capable of supporting multi-platform reporting.

  3. 03

    Structured the platform around clarity, automation, and workflow efficiency.

  4. 04

    Developed AI-assisted reporting and insight-generation concepts as first-class flows.

  5. 05

    Created scalable UI systems for widgets, reporting modules, and analytics visualisation.

  6. 06

    Built extensibility into the foundation for future integrations and AI capabilities.

  7. 07

    Developed branding and positioning aligned with modern SaaS product expectations.

Outcome

Lumina became a strong foundation for a scalable AI-powered reporting platform — one capable of simplifying reporting workflows and improving operational efficiency for agencies.

78%

Reduction in reporting time

3.2x

Increase in workflow efficiency

94%

User satisfaction score

Why it worked

The decisions behind the numbers.

  • The platform was designed around how agencies actually consume and present reporting data, not how analytics tools are typically structured.

  • Modular systems improved scalability, flexibility, and long-term extensibility — the product can grow without rewriting the surface.

  • Automation and AI concepts cut operational friction while raising usability across the dashboard.

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1st Floor Woodgate Studios, 2-8 Games Road
Cockfosters EN4 9HN
United Kingdom